{"id":17136,"date":"2026-06-07T21:19:06","date_gmt":"2026-06-07T18:19:06","guid":{"rendered":"https:\/\/imgist.ru\/zvezda-tiktok-bran-flejkzz-govorit-chto-prozrachnost-dejstvitelno-kriticheski-vazhna-no-priznaet-chto-s-razvitiem-ego-karery-eto-stanovitsya-vse-slozhnee-eksklyuziv\/"},"modified":"2026-08-29T12:19:12","modified_gmt":"2026-08-29T09:19:12","slug":"tiktok-star-bran-flejkzz-says-transparency-is-indeed-crucial-but-admits-its-become-increasingly-difficult-as-his-career-progresses-exclusive","status":"publish","type":"post","link":"https:\/\/imgist.ru\/en\/zvezda-tiktok-bran-flejkzz-govorit-chto-prozrachnost-dejstvitelno-kriticheski-vazhna-no-priznaet-chto-s-razvitiem-ego-karery-eto-stanovitsya-vse-slozhnee-eksklyuziv\/","title":{"rendered":"TikTok star Bran Flakezz says transparency is &quot;really critical,&quot; but admits it&#039;s becoming &quot;more and more difficult&quot; as his career progresses (Exclusive)."},"content":{"rendered":"<h3>NEED TO KNOW<\/h3>\n<ul>\n<li>\n<p> Brandon Edelman, known online as Bran Flakezz, built his platform by sharing personal stories and promoting authenticity in his interactions with his audience.<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p> He says that as his platform has grown and he&#039;s worked with larger teams and brands, it&#039;s become more challenging to balance transparency and visibility.<\/p>\n<\/li>\n<li>\n<p> Edelman reflects on his journey from working in retail to building a successful career as a content creator while giving back to his family and community.<\/p>\n<\/li>\n<\/ul>\n<p> Brandon Edelman\u2014or Bran Flakezz, as he&#039;s known online\u2014has learned a lot about the importance of transparency in his three years as a content creator.<\/p>\n<p> The 29-year-old has built an online brand discussing everything from advice in his native Philadelphia to finance and relationships. In an interview with PEOPLE magazine, Edelman emphasizes that &quot;vulnerability and authenticity are part of my brand.&quot;.<\/p>\n<p> \u00ab&quot;I will always share stories from my personal life, and I think that&#039;s really important,&quot; he says.<\/p>\n<p> However, he admits that \u00abbeing transparent becomes more difficult as you progress in your career because you have a larger team, bigger brand partnerships, and more people watching you.\u00bb.<\/p>\n<p> The content creator, who now has more than 1.3 million followers on TikTok, says the &quot;bigger, more growing platform&quot; comes with &quot;a little red tape.&quot;. <\/p>\n<p> Bran Flakezz (Photo: Bran Flakezz\/Instagram)<\/p>\n<p> \u00ab&quot;Now I have a PR team, I have a team of agents, I&#039;m not just the Bran of three years ago, hanging out with a street manager who did what I wanted, you know?&quot; he says. &quot;There are a lot more people now who don&#039;t tell you what to do, but talk about the consequences of your actions.&quot;.<\/p>\n<p> He confirms that \u00abtransparency will always be there,\u00bb but \u00abin a more subdued form than it would have been in 2022, when I first started my transparency series.\u00bb.<\/p>\n<p> <strong>Don&#039;t miss any news - subscribe to<\/strong> <strong>free daily newsletter<\/strong> PEOPLE <strong>, to stay up-to-date on the best PEOPLE has to offer, from celebrity news to compelling human stories.<\/strong><\/p>\n<p> Like much of his content, Edelman&#039;s video series on marketing transparency is humorous but also takes a step back from the mystery surrounding this type of marketing. In the videos, he reveals exactly how much money he makes from each video, which <em>In fact<\/em> happens during trips with brand representatives and much more.<\/p>\n<p> He says that &quot;people just love to hear the truth and gain new knowledge,&quot; and it&#039;s important to publish content that &quot;makes your audience feel like, &#039;Wow, I&#039;m about to learn something new,&#039; or &#039;Oh, that&#039;s interesting. I didn&#039;t know that.&#039;&quot;. <\/p>\n<p> Bran Flakezz (Photo: Bran Flakezz\/Instagram)<\/p>\n<p> \u00ab&quot;A lot of my videos about content creation get comments like, &#039;Am I interested in being a content creator? No. Did I watch this video to the end? Yes.&#039; I love it because people are interested, regardless of the topic, because it&#039;s a really interesting topic.&quot;.<\/p>\n<p> Ultimately, though, content creation and community building are what Edelman enjoys most about having a large platform.<\/p>\n<p> He also notes that \u00abseeing that little kid in me who lacked self-confidence come out\u00bb was incredibly rewarding.<\/p>\n<p> \u00ab&quot;Ten years ago, I was working in a Forever 21 fitting room, making $8.25 an hour. Now I can afford to live in Los Angeles, in Philadelphia, support my parents, and do things I never dreamed of doing\u2014it&#039;s incredible and incredibly fulfilling,&quot; he told PEOPLE.<\/p>\n<p> He says where he is now feels like &quot;the completion of a cycle, sometimes it&#039;s just an incredible event, and sometimes I just have to stop and think, &#039;Wow, you did it. There were no intermediate steps, you did it all yourself.&#039;&quot;.<\/p>\n<p> \u00ab&quot;I have to remind myself of that when I&#039;m having a tough day and say, &#039;No, be proud of yourself,&#039;&quot; Edelman adds.<\/p>\n<p> Read the original article on People.<\/p>","protected":false},"excerpt":{"rendered":"<p>NEED TO KNOW Brandon Edelman, known online as Bran Flakezz, built his platform by sharing personal stories and promoting authenticity in his interactions with his audience. He\u2026<\/p>","protected":false},"author":1,"featured_media":17137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-17136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selebriti","hvn-theme-has-thumbnail"],"_links":{"self":[{"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/posts\/17136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/comments?post=17136"}],"version-history":[{"count":2,"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/posts\/17136\/revisions"}],"predecessor-version":[{"id":160591,"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/posts\/17136\/revisions\/160591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/media\/17137"}],"wp:attachment":[{"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/media?parent=17136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/categories?post=17136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imgist.ru\/en\/wp-json\/wp\/v2\/tags?post=17136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}