Which entertainment offerings generate the most interest among consumers? This is a question that marketers, distributors, advertisers, and media outlets constantly ask themselves.
ScreenShare, a partnership between Screen Engine/ASI and TheWrap, tracks the top 10 most mentioned entertainment services each week and whether their popularity has increased or decreased compared to the previous week. The chart is available on the "Data and Analysis" page in your WrapPRO account.
For the week of May 23-29, Star Wars: The Mandalorian and Grogu remain the most anticipated entertainment release with 3,96% mentions, though interest in the film has waned slightly since its May 22 theatrical release. Toy Story 5 moves into second place with 3,33%, gaining momentum as anticipation builds ahead of its June 19 release (possibly helped by Taylor Swift's new song featured in the film), and Michael rises to third place with 3,09%, maintaining strong interest among moviegoers.
Among non-film projects, NBA Basketball ranks fourth with a 2.81%, with the Knicks-Spurs Finals starting on June 3. The FIFA World Cup continues to gain popularity ahead of its June 11 start, rising to a 2.49%. The Devil Wears Prada 2 remains a strong performer with a 2.62%, demonstrating sustained interest following its May 1 release.
A number of other films are also showing growing popularity, including Spider-Man: New Day (2,411 TTP3T), The Hail Mary (2,091 TTP3T), and this weekend's box office leader, Behind the Scenes (1,971 TTP3T). On the TV side, Stranger Things returns to the top 10 with 1,941 TTP3T appearances, reflecting continued interest in the franchise.
The article "'Backrooms' TV Series Among Top 10 Most Anticipated Movies | Ranking" first appeared on TheWrap.