The Today program NBC News has reason to celebrate, as it ranked first for the week beginning May 11, and was the only morning program to show growth in both total viewers and the coveted adults 25-55 demographic.
According to AdWeek, citing national Nielsen data on live programming and ratings, average number of viewers of the program Today for the week of May 11 amounted to 2.99 million people, and in key demographic group - 617,000. That's down 2% in total viewers from the previous week, but up 18% in the key demographic.
Today's The program, hosted by Savannah Guthrie and Craig Melvin, also performed significantly better than the same period in 2025, with overall viewers up 20 percent and a 7 percent increase in the demographic.
ABC News program "« Good morning, America."» took second place at the end of the week, averaging 2.768 million viewers и 453,000 viewers in the demographic group . Compared to the previous week, overall viewers were down 4%, and in the demographic group, they were down 3%.
GMA program , hosted by Robin Roberts, George Stephanopoulos and Michael Strahan, saw growth over last year, with total viewers and the 25-54 demographic up 7 percent, respectively.
Meanwhile CBS morning programs continued to lag behind, averaging 1.736 million viewers и 453,000 viewers in the demographic group for the week ending May 11, down 5 percent in total viewers and 8 percent in the demographic group compared to the previous week.
Compared to last year, CBS Mornings, hosted by Gayle King and Nate Burleson, saw a 9 percent decline in total viewers and a 10 percent decline in key demographics, becoming the only morning show to see declines in those specific metrics.
Good morning, America. , weekdays at 7:00, ABC.
Today , weekdays, 7 a.m., NBC
CBS Morning Programs , weekdays, 7:00, CBS
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