Jordyn Woods reaping the benefits of her fiancé's support, Karl-Anthony Towns .
The renowned media personality stood by the professional basketball player's side as his New York Knicks team won the 2026 NBA Championship.
The victory was a major achievement for the pair, as it was the team's first title in 53 years. As for Jordyn Woods, sales of her signature merchandise associated with the major victory increased.
Jordyn Woods' mini clutch has become a fan favorite after winning the NBA championship.
Before the New York Knicks defeated the San Antonio Spurs in Game 5 of the NBA Finals, Woods attended every game to support her fiancé and his team. She was hard to miss thanks to the accessory she always carried—a miniature clutch from her own accessory brand.
She carried the bag to every game, showing fans the different ways it could be used to complement Knicks-themed outfits. Her dedication to carrying the same bag to every game paid off after the Knicks won the NBA championship, and orders for the "lucky bag" poured in.
According to TMZ, Woods' $125 bag was immediately unavailable after fans sold out of the brand's inventory. Now, anyone looking to snag this mini clutch will have to try their luck in September, as it's currently only available by pre-order.
The entrepreneur is grateful for the positive response.
The massive sale didn't go unnoticed by Woods, and her brand released a statement in response to her fans' enthusiastic purchases. They expressed gratitude for the "overwhelming love and support," calling the experience "truly incredible.".
The company acknowledged the high demand for the clutch and urged interested customers to be patient while they worked to ensure every customer had the opportunity to add this accessory to their wardrobe. The statement concluded:
«"Thank you for believing in Woods and for being part of this special moment for our brand.".
Jordyn Woods almost had to sacrifice intimate time with her fiancé.
Besides showing up to every game with the same lucky bag, Woods almost had to make sacrifices to ensure the Knicks' victory. According to Sports Illustrated, New York Knicks owner James Dolan insisted on his decision before the playoffs began.
Dolan demanded that all team members abstain from intimate relationships with their partners throughout the championship, arguing that abstinence would increase their commitment to the game. He stated, "For the next 10 weeks, everything has to be about us and how we play.".
Woods' fiancé commented on her reaction to the news during an appearance on The Howard Stern Show. The basketball player, who described himself as a "happily engaged man," confirmed that his future wife was unimpressed by Dolan's order, so they didn't carry it out.
The NBA star praised his fiancee for her support.
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Towns repeatedly expressed his love for his fiancée and showered her with praise after the Knicks' long-awaited victory. The Blast covered the story, reporting that the basketball player expressed his gratitude to Woods at the post-game press conference.
He thanked the media personality for her support after his mother's death in April 2020, noting that he couldn't have survived the ordeal without her. "You always pray to choose the right woman, and I know I've chosen my bride," Townes said enthusiastically.
The NBA star continued to boast about his relationship with Woods, claiming their connection goes beyond physicality. He explained that their relationship began as a long-standing friendship before blossoming into romance.
Jordyn Woods and Karl-Anthony Towns' relationship timeline
The couple reportedly met several years ago through a mutual friend and maintained a close friendship until their relationship blossomed into romance in May 2020. Townes previously said the COVID-19 pandemic played a role in accelerating this process.
According to the athlete, the difficulties associated with the pandemic forced the couple to choose between maintaining their friendship and pursuing a more intimate relationship. They chose the latter and officially confirmed their relationship on Instagram in September 2020, PEOPLE reports.
They gave fans plenty to admire, from public declarations of love to touching congratulations on social media. After five years together, Townes and Woods got engaged in December 2025, announcing the engagement on Instagram.
Read also: Karl-Anthony Towns praises Jordyn Woods after NBA Finals victory