Jordyn Woods Once again, she pulled out her "lucky bag" - and New York was delighted with every second.
On June 18, the fashion entrepreneur showed up at the Knicks' victory parade, dressed head-to-toe in custom clothing and clutching her iconic orange clutch. The internet was in awe.
Jordyn Woods has become one of the most talked-about figures of the 2026 NBA season. Her bag, her outfits, and her constant presence on the court have made her a story in her own right.
Jordyn Woods pairs custom jeans from Mrs. Towns, with his "bag of luck" on Knicks parade.
Jordyn Woods spotted with her good luck purse! pic.twitter.com/YVDtyJqgSh
— SNY Knicks (@sny_knicks) June 18, 2026.
Woods arrived at the Knicks' victory parade in a completely custom outfit. She paired Towns' No. 32 jersey with a Knicks cap and white jeans with "Mrs. Towns" emblazoned on the back.
The orange mini clutch from her Woods by Jordyn brand was slung over her shoulder again. The bag, which she always carried in the stands during every Knicks playoff game, had already sold out after the championship win.
Woods posted a celebratory photo of Towns holding the championship trophy on Instagram, complete with a gift bag. The post quickly garnered hundreds of thousands of likes.
The superstition behind the "lucky bag" that helped New York win the championship.
The orange clutch became a legendary bag after the Knicks lost Game 4 of the Finals, the only game Woods attended without one due to a strict bag ban at Madison Square Garden, as Page Six noted. Fans immediately made the connection.
On the TODAY show, Woods explained that the superstition arose naturally after that loss. "When you're with someone, their dream becomes yours," she said of supporting Towns during the playoffs.
The $125 accessory, which is now completely sold out, is available by pre-order only, with a September shipping date. Towns himself publicly stated on "Good Morning America" that New York City has Woods and her clutch to thank.
Jordyn Woods' brand took off overnight.
The bag's viral success brought not only a championship but also a business breakthrough. The Blast reported that after the Knicks won the title, Woods' brand saw a sharp increase in orders.
TMZ reported that the mini clutches sold out within hours of the final whistle. Woods' production partners confirmed they are prepared for sales growth and maintain capacity to scale the brand accordingly.
The designer expressed gratitude for the response and hoped that this momentum would expand her brand beyond the basketball world. Woods by Jordyn also offers apparel and, in 2025, expanded its range to include footwear for all audiences.
Woods didn't like the Knicks owner's unusual strategy for winning the championship title.
Woods made headlines during the playoffs for more than just her outfits. The Blast reported that Towns shared his fiancée's reaction to Knicks owner James Dolan's unexpected request for players to abstain from sex to gain a competitive advantage.
On The Howard Stern Show, Townes declared himself a "happily engaged man" before admitting Woods wasn't thrilled when he broke the news. "When I got home and told my fiancée what he said, she wasn't happy," he said.
Other Knicks players also publicly commented on Dolan's unusual request, which quickly became one of the most talked-about topics of the entire 2026 Finals.
Karl-Anthony Towns made it clear that Jordyn Woods is more than just a presence in the stands.
A post shared by HEIR JORDYN (@jordynwoods)
Beyond the bag and fashion accessories, Towns made sure the world understood how important Woods was to him. The Blast reported that during his postgame press conference, the NBA champion delivered a touching speech in honor of his fiancée.
Towns said it was Woods he called before saying goodbye to his mother in the hospital after she died from complications of COVID-19 in 2020. "You always pray you choose the right woman, and I know I did that for my fiancée," he said.
A championship ring, a sold-out bag, and public devotion to one of the NBA's biggest stars. Hasn't Jordyn Woods earned the keys to New York City by now?
Read also: Jordyn Woods received a lucky bag for her NBA win while playing for the New York Knicks.«