Kendall Jenner, a former model turned influencer turned entrepreneur, is promising a months-long giveaway to promote her liquor brand, 818 Tequila.
On Tuesday, the brand launched its "Best Summer Ever" campaign, giving several fans (up to four, according to official rules) the chance to win $8,180 each between now and September.
We cover a fair number of alcoholic beverage-related giveaways and promotions on this site, and we can immediately say that this one is quite unique. Typically, when alcoholic beverage companies launch giveaways, they require users to repost a message, add a hashtag, record a video, or otherwise interact with other consumers. Unlike others, 818 bypasses the middleman. All you need to do is enter your contact information on this site, and the company will notify you when the winners are announced.
The brand is also launching a "Summer Fridays" series on Instagram and TikTok, where it will give away products from DUNE Suncare, Hommey, FWRD, Ring Concierge, and other brands, with winners announced weekly. The brand hasn't disclosed how many winners will be selected for the weekly contest.
«"'Best Summer Ever' truly captures the magic of the 818th and the experiences we want to create for our community," Jenner said in a press release. "For us, summer has always been about rituals: margaritas during golden hour or spontaneous gatherings over tequila-based cocktails that turn into the best evenings.".
Tequila 818, which first hit the market in early 2021, was named after the area code of Kendall's hometown, Calabasas, California. This number is the brand's Very loves to showcase it in all sorts of promotions and new releases. Over the past few years, the tequila maker has offered bar patrons an $8.18 refund on Thanksgiving eve, offered an $8.18 discount through online retailers like Gopuff, and released a limited-edition extra añejo, sold in a giant ceramic bottle shaped like the number "8" (with an elongated spout, which, it might be added, somewhat resembles the number "1").
It was recently announced that 818 Tequila has entered into a strategic and financial partnership with Sazerac, the major Louisiana spirits company that produces Fireball Cinnamon Whiskey and Buffalo Trace.
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