If you purchase an independently reviewed product or service through a link on our site, Variety may receive an affiliate commission.
BTS took Las Vegas by storm last week with four sold-out shows as part of their Arirang World Tour, and Samsung gave fans the chance to capture it all.
More from Variety
-
BTS won Artist of the Year at the American Music Awards, with songs Katseye, Sombr, and 'Golden' also taking home top honors: full list of winners.
-
Madonna, Shakira and BTS will headline the halftime show of the FIFA World Cup Final.
-
Dua Lipa has filed a $15 million lawsuit against Samsung for using her face to sell televisions.
The electronics giant arrived in Las Vegas as part of its "Samsung Galaxy x BTS WORLD TOUR ARIRANG" event, which includes six fan-focused events dedicated to the world-famous supergroup and also promotes the new Galaxy S26 Ultra smartphone. .
In Las Vegas, fans had the opportunity to use the Galaxy S26 Ultra and its massive 200-megapixel main camera to take photos against a BTS-themed backdrop, take mirror selfies (the phone has a 12-megapixel front camera), and pose for crowd-surfing videos at the concert. They also tested the "Interpreter" feature—which uses artificial intelligence to translate conversations or texts in real time—to send messages to the Korean boy band.
Samsung Galaxy S26 Ultra
BUY ONLINE
Samsung Galaxy S26 Ultra
$1,049 $1,299 Discount 19%
a]:block [&>a]:rounded-full [&>a]:bg-accent [&>a]:text-center [&>a+a]:mt-3 sm:[&>a]:inline-block sm:[&>a]:w-3/4 [&>a]:text-base [&>a]:font-semibold [&>a]:text-on-color [&>a]:leading-[2.6] sm:[&>a]:leading-[2.75] [&>a]:transition-all [&>a]:duration-150 [&>a]:ease-in-out hover:opacity-90 hover:[&>a]:bg-secondary hover:[&>a]:text-brand sm:hover:[&>a]:bg-accent sm:hover:[&>a]:text-on-color"> Buy now on Samsung
Get the Galaxy S26 Ultra at a discounted price starting at $1,049 for the 256GB model at Samsung.com.
Samsung positions the Galaxy S26 Ultra as a phone for content creation and communication, offering features like Night Photography, which automatically adjusts the lighting in photos and videos in low-light conditions (such as at a concert), and Photo Assist, which uses Galaxy's AI to enhance or digitally process footage. Meanwhile, Samsung's Quick Share, which allows file sharing across platforms, is now compatible with Apple AirDrop.
In a press release, Samsung said the BTS activation helps reimagine the traditional concert-viewing experience, «allowing audiences to emotionally engage with the artists and their performances in a more immersive way,» while the Galaxy S26 Ultra camera «captures memorable moments from live performances, allowing audiences around the world to relive and share the experience, bringing the energy and emotion of a concert into their daily lives.».
This is the latest collaboration between Samsung and BTS. The group previously promoted the Samsung Galaxy Earbuds line and the Galaxy Z foldable phones.
The Samsung Galaxy x BTS World Tour first kicked off in Seoul in March. Earlier this month, Samsung launched its first US promotion in Stanford, California, and the global partnership will continue at select concerts throughout the tour through 2027.
The best of variety
-
What's Coming to Disney+ in June 2026?
-
What's Coming to Netflix in June 2026?
-
Tony Awards Predictions: Early Predictions Including 'Death of a Salesman' and 'The Lost Boys,' Plus Possible Records for Squibb, Lithgow, and Apple.
Subscribe to the Variety newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram. .