When TV series "Euphoria"« First airing in 2019, the HBO drama has become a phenomenon in the world of style and beauty.
In the first season, the abundance of extravagant and designer outfits was far from what the average high school student would wear, but it certainly made the series captivating. And while the show, now in its third season, has moved away from the 2000s-style outfits and glittery looks, «"Euphoria"» continues to delight viewers with a variety of fashionable moments that spark discussion.
«"They're all at different stages in their lives," costume designer Natasha Newman-Thomas, who replaced Emmy-winning Heidi Bivens in season three, told Coveteur in April 2026. "We really wanted to delve into who they've become and who they are now, and let that inform why they express themselves the way they do, through their wardrobe.".
From Maddie's purple party dress in season one to Jules' bold wedding dress in season three, let's look back at the show's most memorable fashion moments. «"Euphoria"» .
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Maddie's outfit
Barbie Ferreira and Alexa Demie in the first season of Euphoria. Photo: HBO
Maddie's (Alexa Demie) outfits at the mall in season one perfectly reflected her personality at the time. In addition to her signature graphic winged eyeliner, she wore a salmon pink and blue cardigan and skirt, along with hoop earrings and a light blue backpack.
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Bustier Kat
Barbie Ferreira in the first season of Euphoria. Photo: Eddie Chen/HBO
Kat's (Barbie Ferreira) black bra top in Season 1, Episode 3, was a way to explore her sexuality through fashion. To complete the look, she paired it with a plaid skirt, a white T-shirt, and a choker with the word "Kitty" written on it.
03 of 14
Jules's Carnival Costume
Hunter Schafer in the first season of Euphoria. Photo: Eddie Chen/HBO
The town carnival in the first season featured plenty of drama, including fashion. Jules, played by Hunter Schafer, wore a sheer, long-sleeved blouse under a silk pink shift dress.
She accessorized with a fluffy pink backpack and a metal choker.
04 of 14
Maddie's Carnival Look
Alexa Demie in the first season of Euphoria. Photo: Eddie Chen/HBO
Only Maddie could show up to the carnival in a purple bra top and matching cutout pants. Paired with hoop earrings and dramatic crystal-embellished eye makeup, it was undoubtedly one of Maddie's most memorable looks.
It was even compared to Selena Quintanilla's iconic purple jumpsuit, which the Tejano singer wore to her final concert before her tragic death in 1995.
05 of 14
Ru's carnival costume
Zendaya in the first season of Euphoria. Photo: Eddie Chen/HBO
Remarkably, in the first season, Rue (Zendaya) always appeared in her signature burgundy sweatshirt, making her carnival outfit a memorable one. She wore a simple black crop top and trousers under a brown trench coat, but the real star was her makeup; the subtle shimmer of glitter under her eyes was a stark contrast to her usual makeup-free look.
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Maddie's Black Cutout Mini Dress
Alexa Demie. Photo: Eddie Chen/HBO
The second season of the hit HBO series opened with a bang. In the first episode, the East Highland students not only found themselves embroiled in drama but also showcased some of the show's most memorable fashion moments, particularly the black dress Maddie wore to the New Year's Eve party. Paired with strappy sandals, a Y2K-inspired headband, and bold eyeliner, Maddie's look in that episode was simply iconic.
07 of 14
Kat's green cardigan
Barbie Ferreira. Photo: Eddie Chen/HBO
In this season two look, Kat went all out with bright colors. She paired a cropped green cardigan and a white printed T-shirt with a high-waisted green skirt featuring a red heart.
For another pop of color, Kat also wore turquoise eyeshadow and red lipstick.
08 of 14
The top of Maddie's safety pin
Alexa Demie in the second season of Euphoria. Photo: Eddie Chen/HBO
Maddie doesn't exactly strike you as the DIY type, but her pin-embellished tank top suggested otherwise. Early in season two, she added a touch of glam to her jeans and T-shirt by wearing a white crop top with a center-cut neckline secured with numerous pins and charms. Paired with an embellished belt, a fluffy beret, and bold eyeliner, the look was infused with Maddie's signature style.
09 of 14
Lexi's Plaid Dress
Maude Apatow in Euphoria. Photo: Eddie Chen/HBO
She may not have been a major character in the first season, but in the second season, Lexi (Maude Apatow) got her chance to shine. As the series progresses, she increasingly embraces her playwright persona, wearing a plethora of cardigans and other academic-style clothing.
Here she wore a red plaid dress with a Peter Pan collar and pearl buttons. To complete the elegant look, Lexi accessorized with a black leather handbag and classic red lipstick.
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Maddie's Fur-Lined Cardigan
Alexa Demie in the second season of Euphoria. Photo: Eddie Chen/HBO
Maddie's understated look was a departure from her usual extravagant outfits. Here, she wore a backless satin top and a black fur-lined cardigan, her hair pulled back into a simple updo with curls framing her face.
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Cassie's Country Girl Outfit
Sydney Sweeney in the second season of Euphoria. Photo: Eddie Chen/HBO
One of the most quoted and meme-worthy scenes from season two took place in the show's school bathroom. «"Euphoria"» , when Cassie (Sydney Sweeney) showed up in a country-style outfit: a blue plaid minidress, a voluminous hairstyle and extravagant makeup.
Because of her outfit, the characters assumed she was auditioning for a musical. «"Oklahoma!", but in reality she is trying to impress Maddie's ex-boyfriend, Nate, with whom she is having a secret relationship.
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Maddie's bandeau top and flared pants
Barbie Ferreira, Alexa Demie, and Sydney Sweeney in the second season of Euphoria. Photo: Eddie Chen/HBO
Maddie's outfits are more suited to a nightclub than school, and the third episode of season two was no exception. In an unforgettable scene in the school bathroom, she wore a cropped black bandeau top and black flared jeans, with her hair pulled back into a long ponytail. She accessorized with black strappy sandals and a small black handbag.
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Jules' revealing wedding dress
Hunter Schafer in Season 3 of Euphoria. Photo: Patrick Wymore/HBO
Jules made a splash with her revealing outfit at Nate and Cassie's wedding in Season 3. The baby blue dress was a bold choice for a wedding guest, but very much in keeping with her signature style. «"Euphoria ».
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Maddie's green dress
Alexa Demie in Season 3 of Euphoria. Photo: Patrick Wymore/HBO
In yet another revealing wedding outfit, Maddie showed up at her ex-boyfriend and former best friend's wedding in a seductive green dress and feather boa.
Read the original article on People.