Gwyneth Paltrow Gwyneth Paltrow has faced mounting criticism after appearing in a luxury real estate ad campaign for a prestigious residential complex in Israel, and now Colin Firth's ex-wife is publicly calling for her "cancellation." Livia Giuggioli, an activist and sustainability advocate who was married to Firth from 1997 to 2019, lashed out at the Oscar winner in an angry Instagram video, accusing Paltrow of "complicity" in the ongoing humanitarian crisis in Gaza.
Colin Firth's ex-wife has criticized Gwyneth Paltrow for advertising real estate in Israel.
In a scathing social media post, Giuggioli said she canceled a planned visit with Paltrow to her regenerative farm after seeing the actress in an ad for luxury condominiums in Herzliya, Israel.
«"She was supposed to come to the farm in a couple of weeks to give a tour to show the entire process of growing food from the ground to the table, but we just canceled her visit because what she did was completely unacceptable," Giuggioli said.
The activist accused Paltrow of supporting what she called "genocide" against Palestinians through her association with the Israeli real estate group Aviv Melissron.
«"Creating a luxury condo ad is disgusting for someone with privilege," Giuggioli said. "How out of touch are you? You're either so out of touch that you should be 'canceled' because you live in a different world, you're a truly, truly vile person, or you're stupid. Which of those three types are you, Gwyneth Paltrow?"»
At the end of her video, Giuggioli declared that Paltrow would no longer be welcome at her Quintosapore farm. "I've never liked or condoned cancel culture, but in the case of @gwynethpaltrow, it's the least we can do," she captioned the post.
Paltrow's luxury apartment has drawn criticism.
The scandal arose from an advertising campaign for the 51 Park residential complex, a luxury 51-story building located in Herzliya, about 80 kilometers from Gaza, in which Paltrow starred.
In a commercial filmed in New York, Paltrow jokes about the struggle she has waking up early for a run through Central Park. "Who decided mornings had to be so early?" the actress quipped as she prepared for the day. "Even my coffee needs coffee.".
Later in the campaign, Paltrow reveals that she's heading not to Manhattan, but to Herzliya. "New York?" asks the driver in the ad, to which Paltrow replies, "Herzliya. Israel.".
The commercial ends with images of two luxurious towers overlooking the Herzliya and Galilee parks.
Although Paltrow did not share the information directly on her personal Instagram account, social media was flooded with criticism after the campaign appeared online.
Gwyneth Paltrow recently spoke candidly about her political differences with her husband, Brad Falchuk.
Days before the wave of criticism, Paltrow spoke candidly about political divisions in America, acknowledging that differences arose in her own marriage to husband Brad Falchuk.
On a recent episode of The Goop Podcast, the actress described the current situation as "extremely tense" and agreed with guest Trae Stevens that respectful discussions are more necessary than ever.
Paltrow described Falchuk, whom she married in 2018, as a "very progressive" person who genuinely cares about helping others. "And I think in this current situation, sometimes I think, 'Can you just listen to this?'" she said.
The actress also acknowledged that politics is becoming increasingly "binary," explaining that she tries to move away from "righteousness, anger, and fear" while also embracing different perspectives.
Paltrow's Jewish heritage reportedly influenced her decision.
Amid ongoing criticism of the campaign, sources close to Paltrow insist her involvement was purely personal and not motivated by financial considerations. "Her recent pro-Israel stance is nothing new," one Daily Mail insider told the Daily Mail, dismissing criticism surrounding the luxury apartment ads.
According to the source, Paltrow has long felt a connection to the Jewish community thanks to her family background. Her late father, Bruce Paltrow, was Jewish, and renowned film director Steven Spielberg, also Jewish, is her godfather. Paltrow's husband, television producer Brad Falchuk, is also Jewish.
Why has Gwyneth Paltrow's stance on Israel reportedly become more personal?
Sources close to the situation also claim that the Hamas attacks on October 7th strengthened the actress's connection to her faith and inspired her to express her beliefs more openly. "She's always been proud to be Jewish, but now she's especially eager to find other ways to express her beliefs," the source said.
Paltrow has previously used her celebrity to support efforts to raise awareness about hostages taken during the conflict, reportedly signing an open letter addressed to former President Joe Biden. She has also publicly shared emotional messages of support for families affected by the ongoing war.
Read also: Gwyneth Paltrow gave her daughter Apple some creepy advice about "difficult" Hollywood.