Supergirl premieres on June 26, but fans are already seeing Millie Alcock's face everywhere, as the upcoming film's marketing campaign has united DC Studios and some of the world's largest companies. Supergirl will be the second major theatrical release in James Gunn's new DC Universe and will continue the story begun in 2025's Superman. Alcock will play the title character, and David Corenswet will also return as the Man of Steel.
DC is one of the largest companies in the entertainment industry, so the fact that its new interconnected on-screen universe is still struggling to find its feet means it needs help from the world's most popular brands. Superman had a massive marketing campaign in 2025 ahead of its release, and Supergirl is no exception. The film's budget, exceeding $200 million, means it will need to gross a significant amount at the global box office, but perhaps a collaboration between DC Studios and these brands will give it a boost.
By comparison, fans have seen Supergirl advertising campaigns from over a dozen major companies across virtually every industry, from cosmetics to fast food chains and even dog treats. DC is likely analyzing its box office projections for Supergirl and seeing the film in need of additional support. Additional marketing is always a good thing, as it draws more attention to the product, but it also comes with a hefty price tag. However, one thing is certain: DC is doing everything it can to ensure Supergirl's success.
All the major marketing collaborations for DC Studios' Supergirl film
Ulta
Ulta, one of the world's largest beauty retailers, is currently running a summer marketing campaign with DC Studios dedicated to the film Supergirl. As part of the campaign, Millie Alcock (who plays Supergirl in the film) stars in a traditional commercial that is airing on television, social media, theaters, and streaming services. Ulta has also created special collaborations with beauty brands like Joico, OPI, and Sol de Jainero, allowing customers to purchase special collections inspired by the film, such as Power Glam, Iconic Shimmer, and Grunge Romance.
AMS
In 2025, DC Studios and Warner Bros. teamed up with AMC to promote the film Superman, and the partnership must have been fruitful, as the brands are collaborating again on Supergirl. Specifically, AMC employees were spotted wearing official Supergirl T-shirts, and the theater chain is running a special promotion: viewers who see Supergirl in IMAX on June 25 and 26 will receive a free collectible copy of the comic book Supergirl: Woman of Tomorrow, on which the film is based.
KFK
Kentucky Fried Chicken (KFC) is officially partnering with DC Studios to promote the film "Supergirl" ahead of its release. Specifically, KFC is offering a Supergirl-themed menu featuring chicken nuggets, fries, and a signature drink. Customers can also try three new sauces: "Ruthie's Sweet Chili Revenge," "Supergirl's Sunny Honey Mustard," and "Lobo's Wild Ranch." Each set also comes with one of five collectible souvenirs—miniature figurines of characters from the film.
Carlo Rino
Contemporary fashion brand Carlo Rino (specializing in handbags) also collaborated with DC Studios to create the Supergirl collection. Black and red Supergirl-themed backpacks are available, as well as bracelets featuring the brand's official logo.
Cinemax
Cinemex is a Mexican cinema chain that offers fans official merchandise related to the film "Supergirl." Specifically, to promote the film, the chain is offering customers special Supergirl mugs and a Krypto plush toy.
LE SSERAPHIME
South Korean girl group LE SSERAFIM also decided to participate in the Supergirl project, releasing a remix of their hit song "Celebrate." Specifically, this new mix is called "Supergirl's Version" and replaces some of the original instrumentals with more techno-inspired sounds.
Finchker
Finchcare is a brand specializing in plush toys specifically designed as pets that promote self-care and mental health. The brand recently released a teaser featuring a plush toy dressed as Supergirl and sporting a blonde wig very similar to Millie Alcock's hairstyle in the upcoming film.
Cold Stone Dairy Farm«
Everyone loves ice cream, so DC Studios and Cold Stone Creamery have teamed up to offer DC fans two new treats in honor of the release of Supergirl. Specifically, Cold Stone is offering a milkshake called the "Supergirl Popcorn Supernova Shake," which features popcorn ice cream with caramel sprinkles, whipped cream, and signature Supergirl sprinkles. Cold Stone is also offering an ice cream cone called the "Supergirl Popcorn Cosmic Creation," which features popcorn ice cream, caramel sprinkles, caramel, and signature Supergirl sprinkles.
Milk bone
Krypto played a major role in the Superman film, and he'll return for an even bigger role in Supergirl, as he's technically Kara's dog. Unsurprisingly, dog treat company Milk-Bone partnered with DC Studios to release Krypto-themed dog treat boxes to promote the film, and the brand even released a commercial linking Milk-Bone and Supergirl.
Rotate
Revolve is a popular designer clothing brand that even has its own festival. Recently, at the festival, Revolve had a temporary booth called "Intergalactic Rest Stop," dedicated entirely to Supergirl. Specifically, Revolve offered Supergirl-related clothing, games, and more.
OPI
OPI nail polish recently partnered with DC Studios and Warner Bros. to promote the TV series Supergirl. The partnership resulted in a nail polish campaign directed by Millie Alcock featuring six specially curated shades, each embodying Supergirl. Specifically, customers can purchase OPI nail polishes in orange, red, blue, gold, silver, and hot pink, featuring the Supergirl logo—colors that are certainly as vibrant as Kara herself.
Booster juice
Just as everyone loves ice cream, so do juices and smoothies, so it's no surprise that DC Studios collaborated with Booster Juice, a Canadian juice and smoothie company. To celebrate the release of the new film, Booster Juice released Supergirl-themed cups and a new smoothie flavor called "Superpower Smoothie.".
Hip-hop
Fruity soda brand Hip Pop also joined the Supergirl collaboration, introducing two brand-new themed soda cans. One comes in a yellow can and is called "Yellow Sunshine Lemonade," while the other comes in a blue can and is called "Berries & Cherries." Despite the different colors, the cans still feature the Hip Pop logo, and both feature Millie Alcock's Kara Zor-El and the Supergirl logo.
GT's SYNERGY Kombucha
GT's SYNERGY, a popular kombucha brand, has released four unique flavors in collaboration with Supergirl. One is called "Guava Goodness," featuring Kara from the show on the bottle; another, "Peach Paradise," features Ruthie Knoll, played by Eve Ridley. The third flavor, "Mystic Mango," features Krypto. Finally, there's "Trilogy," featuring all three characters on the bottle.
Chanel
Millie Alcock showed up at CinemaCon 2026 to promote the upcoming Supergirl film, wearing a blue, red, and yellow Chanel top with the Chanel logo in the center of the shield, where the Superman/Supergirl logos usually reside. For comparison, Alcock's outfit can be seen below: