One of the hallmarks of Kane Parsons' acclaimed horror thriller "« Behind the scenes »" are the yellow wallpapers that adorn the film's eerie borderlands, so A24 decided to make them available to fans.
Parsons' video blogs dominated headlines this week.’ Backrooms and his YouTube colleague, director Curry Barker, called Obsession , mainly because these YouTube filmmakers have dealt a devastating double blow to Disney Star Wars: The Mandalorian and Grogu last weekend.
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Movie «Behind the Scenes grossed $81.4 million in North America in its opening weekend, «"Obsession"» , earned another $27.5 million in its third weekend of release, increasing its domestic total to $105.7 million. Meanwhile, «"The Mandalorian" and "Grogu"» fell 69% from its opening weekend in the US, totaling just $24.4 million.
But here's where the numbers really matter: film "Behind the Scenes"« — with a budget of only 10 million dollars and «Obsession» — with a paltry $750,000 — in one fell swoop knocked the $165 million film The Mandalorian and Baby Yoda from first place at the U.S. box office during its opening weekend of May 22-24 to third place in its second weekend.
Certainly, in "The Mandalorian" and "Grogu"« , being a spin-off «Star Wars» , there's a powerful marketing push, including action figures—an idea that came to space opera creator George Lucas nearly 50 years ago and forever changed the film marketing landscape.
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But as A24 has clearly understood, within your film—both in the interim and more broadly—there are many ways to keep audiences' memories of the film alive long after the credits roll.
In the "behind the scenes" circles the yellow din is not calm.
В episode "Behind the Scenes"« Affordable furniture store owner Clark (Chiwetel Ejiofor), struggling financially, discovers a portal in the basement of his showroom leading to an alternate dimension (called "Backstage" in the online version of the story). Beyond the portal lies a labyrinth of rooms, all with yellow wallpaper, that seem to stretch on forever.
Some rooms are empty, while others contain ordinary objects arranged in bizarre patterns. They are also inhabited by malevolent entities that don't take kindly to strangers wandering their liminal spaces. When Clark finds himself trapped in Backstage, his therapist, Mary (Renate Reinswe), enters these sinister, surreal spaces in search of him.
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To capitalize on the hype around "Backstage" »"A24 is selling panel replicas of the creepy yellow wallpaper seen in the film for $60 each. Each panel is 48 inches high by 30 inches wide and is self-adhesive. For die-hard fans looking to cover an entire wall, A24's ordering page includes a calculator to help you figure out how many panels you'll need to create the complete look."« Behind the Scenes» .
Captain Clark's Ottoman Empire T-shirt.
A24 Store
For fans «"Behind the scenes »For those looking to purchase a miniature replica of the yellow wallpaper, A24 is also offering a pre-order of an 11 x 17-inch sticker for $25. For those who prefer to wear their memories, a Captain Clark's Ottoman Empire T-shirt is available for pre-order on the A24 website for $40. The store's logo is featured on the front, while the back features the logo of the film's creepy pirate mascot, the store address, and a list of all participating items.
Goods from the Backrooms series — isn't the only thing offered on the A24 retail website based on the independent film studio's films. Other merchandise available on the site includes orange ping-pong balls. Marty Supreme , a box of Wheaties cereal featuring the film's star, Timothée Chalamet, and a Christmas tree topper Pearl , created based on the trilogy of films "People X"» Ti West and Mia Goth.
The film "Behind the Scenes"« is showing in cinemas across the country.
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This article was originally published on Forbes.com.