Where have we seen this before? Oh yeah, on Animal Planet, every Super Bowl Sunday since 2005.
On June 10th, as part of World Pup project From LG Channels, shelter puppies will play soccer on a soccer field to raise awareness about adoption. Then, the puppies will be forced to play soccer to the point of death. I'm joking, of course—this playful competition is held for fun and charity, and the participants will likely spend most of their time sniffing each other. Yes, World Pup from LG Channels - it's exactly the same «Puppy Cup» , but that's okay - the producers are the same.
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Bright Spot Content, an All3Media America company, is the producer Puppy Bowl , is behind the upcoming four-part soccer project, which will feature 48 shelter puppies competing in a knockout tournament. They will represent eight countries to reflect the global popularity of the World Cup, which starts the following day, although all the puppies are from the United States. World Cup veteran and CBS Sports anchor Jimmy Conrad will serve as the tournament's official "referee," if you're ready for another pun. Referee Puppy Bowl Dan Schachner is probably lighting a brown bag of questionable contents on fire on Conrad's porch as you read this.
According to an announcement made Monday, "dog influencers" (apparently they exist) Chili and Lumi "will provide commentary and star in the most memorable moments." AirCorg, whoever that may be, "will also appear as a special guest, offering his predictions for the tournament final.".
Within the framework World Pup project LG Channels partnered with 12 animal shelters and rescue organizations across the country to raise awareness of animals in need of homes and rescue.
« LG Channels Project World Pup »The show combines the excitement of global football competitions with the touching mission of supporting rescued animals and the shelters that care for them,” said Matthew Durgin, vice president of content and services for North America. . «"At LG Channels, we're always looking for ways to celebrate important events that bring people together and create entertainment that makes a real impact. This initiative is a meaningful and engaging way to do just that, while also embodying LG's 'Life is Beautiful' philosophy.".
LG Channels World Pup will be available on LG Smart TVs and at LGChannels.com.
Watch the trailer below:
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