ImGist - I Am the Essence

Winners and losers: Spielberg's UFO collides with Tom Hardy's hysteria in the trailer.

JONAH : Tom Hardy Find someone who loves you the way this person loves the Star Waggon. Actor's Expected Behavior on Set «Mafia Countries» — refusing to leave his mobile home for hours, delaying production, is doubly damaging to his reputation because it's the same thing he's already been criticized for on set. «Mad Max: Fury Road» more than ten years ago (after many hours of waiting Charlize Theron, reportedly shouted at Hardy, "Fine that damn [expletive] a hundred thousand dollars for every minute he delays the crew. How disrespectful of you!".

But here is a telling quote from a source close to the film crew. «Moblend» : "Force Pierce Brosnan , Helen Mirren "And waiting for others is career suicide." This is such a common saying in the industry that many won't understand the problem. Indeed, forcing actors and having the film crew wait for hours while you do... something else... in your trailer must be career suicide. The "Brosnan and Mirren are royalty, how dare he!" attitude is just another way of saying that the more famous you are, the more your feelings matter—which only fuels the whole entitlement thing.

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JONAH : Miles Teller : You know what makes entertainment news readers happy? A new example of the Streisand effect (when an attempt to hide information from the public inadvertently results in it becoming much more widely known). In this case, Teller complained IndieWire to the article in Esquire 2015, where the journalist repeatedly called him a "moron." Naturally, this led to the article being re-distributed, and many readers concluded that the actor from the movie "Top Gun: Maverick"« I actually probably acted like a bit of a jerk (at least back then).

Ironically, Teller made this recent statement during a press conference, which he says he's largely avoided since the 2015 incident, so who knows how long it will be before the actor pops his head back out. "Unfortunately, being a good person doesn't sell," Teller added. "If you go to bed, put your head on the pillow, and actually relate to people, that's what matters." He's right, of course, and let's also note that he's receiving rave reviews for his performance in James Gray's "« Paper tiger", which became a hit at the Cannes Film Festival.

WINNER : Kane Parsons / Backrooms / A24 и Curry Barker / Obsession / Focus Features (again) Social media is having a blast discussing the Disney series. «Star Wars: The Mandalorian and Grogu , which «"Insurrection YouTubers"» ironically reminiscent of a group of underfunded but daring rebels overthrowing the Galactic Empire's greatest project.

First up, A24's Parsons horror film "« Behind the scenes »"will break the studio's box office record for the "Civil War"« , grossing between $40 million and $50 million in its opening weekend (it is predicted that «"The Mandalorian" and "Grogu"» will show a perfectly acceptable 50 percent drop in box office receipts in its second weekend—despite the fact that ticket takers have to wake sleeping parents after each showing). Based on Parsons' viral YouTube series and made for less than $10 million, «Behind the Scenes» has an 87 percent rating from critics on Rotten Tomatoes and tells the story of a therapist (Renate Reinsve) who finds herself in an alternate dimension after a patient disappears.

Meanwhile, another YouTuber who has become a sensation in the horror world, Curry Barker , on Wednesday of the third week rental overtook in popularity «"The Mandalorian" and "Grogu"» Barker is so in demand right now that one studio offered him $10 million for a film he hasn't even pitched yet. Barker already has a first-priority deal with Universal (Blumhouse-Atomic Monster), but now he knows he can get at least $10 million for literally any film he comes up with next.

WINNER : Steven Spielberg Have you ever seen the final trailer for a major studio blockbuster, narrated by the director himself? That's exactly the case with the new film trailer. «"Disclosure Day"» (Don't watch if you want to avoid spoilers), which has received one of the strangest and most incredibly successful marketing campaigns in Hollywood history, as the real-life disclosure movement, in which government officials claim to be covering up UFO information, coincides with Universal's advertising campaign for their film on the same topic. Universal used a confusing mix of traditional marketing, clips emphasizing the director's own belief that aliens have likely visited our planet, and footage in the latest trailer that looks nearly identical to the video declassified by the Pentagon just a week ago (for the irony, here's my take on those UFO videos).

This has been confusing for many, especially those prone to conspiracy theories, although the screenwriter David Koepp in every way emphasized the lack of coordination between the film and the government (of course, this is precisely They and want you to think, don't they?). Meanwhile, film critics from the usual "first impressions" crowd ("This movie is the best in 20 years!") rave about the film (others I trust say that «"Disclosure Day »"It's definitely good—and it has that Spielberg magic—though it's not getting the same rave reviews as the early social media reviews.

WINNER : Movies Created with AI / Ash Koosha Industry resistance and ethical concerns could never eliminate AI-powered filmmaking from mainstream production. This week's example: a film created entirely with AI will open the Tribeca Film Festival next month. «Dreams of Violets» (trailer below) is a skillful use of the medium, dramatizing the Iranian regime's horrific crackdown on protesters last January. The technology allowed director Ash Kooshe to produce the 75-minute film in just three months for $2,000. It's a compelling example of how AI can be harnessed by a creative who lacks studio resources to tell an important story while the subject is still in the spotlight (no one will say, "Why didn't he just hire a cast and crew and shoot the film in Iran?"). Fortunately, AI-powered filmmaking isn't just about Spencer Pratt's Batman and videos of grumpy barista cats (though that's my personal favorite).

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