Gerhard Zeiler, president of international division Warner Bros. Discovery (WBD), called on major players to "get rid of exclusivity thinking" regarding content.
Zeiler seemed to hint that in the future, WBD will make better use of YouTube, engaging with audiences, especially younger audiences, "where they are." Zeiler noted that WBD has a six-month exclusivity on HBO Max to show theatrical releases, and that major series like «"Euphoria", but added that there are other possibilities.
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The BBC's trust issues "usually go away," says the corporation's former interim chief executive.
He said, "A lot of what we do is important to provide to other platforms, not just traditional ones, like YouTube with short-form content." "I don't see anyone saying it's cannibalism.".
He said platforms like YouTube offer "opportunities to engage audiences and generate revenue." "We can't afford not to have that," he added.
«"Consumer behavior has changed significantly and continues to change," he explained. "This means we need to engage with our audiences where they are. We need to break free from the exclusivity many of us have, which is [content] that's exclusive to our channels or platforms.".
He spoke alongside WBD UK head Andrew Georgiou, who praised HBO Max's success in the UK following its launch in the country earlier this year.
According to Georgiou, HBO Max has nearly reached its UK subscriber target by the end of the year, after only 60 days of operation. He added that major projects are on the horizon, such as «"House of the Dragon", "Lanterns"» и «Harry Potter» .
The pair spoke at the Enders conference in London in front of the showrunner. «House of the Dragon» Ryan Condal.
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