Following the recent triumph K-pop series "Demon Hunters"« At the American Music Awards, Netflix's phenomenal animated musical film is expanding its market presence with the release of three new books.
The movie "Demon Hunters" (KPop Demon Hunters ), has undoubtedly made a global impact since its release on Netflix on June 20, 2025, starting with a huge audience. In its first 91 days of release, the film became Netflix's most-watched film worldwide to date, garnering 325.1 million views, equivalent to 541.8 million hours of viewing.
FORBES | Tim Lammers: The K-pop group "Demon Hunters" delivered a golden performance at the 2026 American Music Awards.
However, the success of the film and its anthem "Golden" was only the beginning, as the film and its major hit received numerous prestigious awards from the film industry and critics, including the Academy Awards, Critics' Choice Awards, and Golden Globes for Best Animated Feature and Best Original Song, as well as the Annie Awards and the Producers Guild of America Awards for Best Animated Feature.
Just recently K-pop group Demon Hunters won four American Music Awards, including Song of the Year for her vocal performances of HUNTR/X songs from the film: EJAE (Rumi), Audrey Noona (Mira), and Rey Ami (Zoey).
Phenomenal success K-pop cartoon "Demon Hunters"« has led to several merchandise initiatives from toy companies such as Mattel and Hasbro, including dolls, action figures, and games inspired by the film's characters and events.
FORBES | Tim Lammers. The first Mattel toys based on the K-pop Demon Hunters have arrived in stores and online.
Next, Random House Worlds brings the action from the screen to the page with three new collector's editions that "sit at the intersection of K-pop, fantasy stories, and fandom culture, offering fans new ways to engage with the world beyond the screen.".
«"The Art of K-Pop Demon Hunters: Platinum Edition", "K-Pop Demon Hunters: Official Coloring Book" and "K-Pop Demon Hunters: Screen Comic Expanded Edition".
Random House Worlds
The new books in the K-Pop Demon Hunter series are scheduled for release in mid-summer.
On Wednesday, Random House Worlds announced in a press release that it was adding three new releases to its already extensive catalog to coincide with the film's release.
The first new product, KPop Demon Hunters The Official Deluxe Coloring Book , will be released on July 14. The coloring book consists of 40 single-sided illustrations on heavy perforated paper, reimagining scenes such as HUNTR/X's performance of "Golden" and the Saja Boys' performance of "Soda Pop." Retail price KPop Demon Hunters The Official Deluxe Coloring Book is 20 dollars.
FORBES | Tim Lammers. Companies debut new "K-pop Demon Hunter" dolls and toys.
Exit KPop Demon Hunters The Art of KPop Demon Hunters: Platinum Edition is scheduled for release on September 8th from Random House Worlds. Authored by Tracy Miller-Zarnecke, this authoritative behind-the-scenes look at the film's production includes over 500 sketches, stills from the making, and final designs.
In addition, the book contains opinions from key creators such as Oscar-winning directors K-pop Demon Hunters Maggie Kang and Chris Appelhans, along with the film's writers, artists, and animators, are featured. The 144-page book is priced at $40.
Then, on November 8, the publishing house releases KPop Demon Hunters: The Official Screen Comic Boxed Set , which turns the film into a two-volume, full-color comic book consisting of over 700 pages.
FORBES | Tim Lammers "Demon Hunters in K-Pop Style": Funko Announces Second Wave of POP! Figures
In addition to K-Pop lyrics from the Demon Hunter soundtrack, the edition includes a holographic case, foil-stamped covers, and separate fold-out posters featuring HUNTR/X and Saja Boys. Retail price K-Pop Demon Hunters: The Official Screen Comic Boxed Set is 60 dollars.
All three books K-Pop Demon Hunters series Available for pre-order online at several retailers and will also be available in stores upon release.
K-Pop Demon Hunters« Available to watch exclusively on Netflix.
FORBES | Tim Lammers: K-pop Demon Hunters Get Highly Detailed Collectible Figures.
This article was originally published on Forbes.com.